Matt is a former reporter who’s covered everything from a zebra attack to the Gettysburg Battlefield National Military Park to the first U.S. outbreak of Plum Pox Virus. Matt is also a seasoned PR practitioner with 15+ years of non-profit, arts and destination marketing experience. He taught NPR how to pronounce “Temirkanov,” helped launch the Harley-Davidson tour center and put Passyunk Avenue back on the map. Literally.
Prior to starting MVPR, he launched the PR group at Red Tettemer and worked at Tierney Communications, where he helped manage several of the agency’s highest-profile accounts from the Harrisburg office, including the Commonwealth of Pennsylvania.
Matt racked up 31,739 miles roadtrippin’ across Pennsylvania for PA Tourism, coordinating national media for events such as Groundhog Day, the Little League World Series and U.S. Open, as well as planning high-profile Media Marketplace events in New York City and across the country. In addition to PA Tourism, he grew the Department of Agriculture’s Blue Ribbon Passport agritourism program, and planned the international communications strategy for the PA Department of Community & Economic Development covering 17 countries. He also was instrumental in laying the groundwork for the Atlantic City Express (ACES) rail service, a partnership between the Borgata Hotel and Casino, Caesar’s Atlantic City and Harrah’s Resort Casino, while at Tierney.
Prior to moving to Harrisburg and Philadelphia, Matt worked for the Baltimore Symphony Orchestra, one of the Top 12 in the country. As the BSO’s public relations and community affairs director, he oversaw media relations, special event planning in two distinct metropolitan markets and was involved with the opening of the new concert hall at Strathmore in Washington, D.C., a partnership of nearly a dozen non-profit arts organizations. Matt also helped launch a unique concert series with the Baltimore Museum of Art, handled publicity for Soulful Symphony and visiting artists and celebrities, from Alanis Morissette to Yo-Yo Ma – and everyone in between.
Before the BSO, he was in charge of marketing for the Eichelberger Performing Arts Center and the York County (Pa.) Convention & Visitors Bureau, where he oversaw the county’s first-ever consumer branding campaign, “Factory Tour Capital of the World,” with companies such as Emeco, Pfaltzgraff, Snyder’s of Hanover, Utz and York Barbell.
Matt is an active member of the Public Relations Society of America (PRSA) and the Philadelphia Public Relations Association (PPRA), where he served as one of four mentors in the 2010 PR Institute.
He will do whatever it takes to get a client coverage, even wrestling a greased pig. (Just ask the Department of Agriculture!)