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Jimmy Contreras, Public Relations Director
267.687.0225, direct / jimmy{at}vlahospr{dot}com

Jimmy Contreras signature 06-26-12Known for his no-nonsense approach to fashion, Jimmy Contreras is a leading lifestyle expert in Philadelphia. He lives, eats and breathes fashion – tirelessly working around the clock as editor of PhillyStreetStyle.com, as a style contributor for Fox29 and as the head of public relations for MVPR, a food, fashion and destination agency representing clients like the Accessories Council and Wilhelmina. That’s when he’s not in the front row at Fashion Week, of course.

He got his start in Philadelphia more than a decade ago working for Nicole Miller, where he managed the company’s Manayunk boutique and ran the local wedding business. He helped open Kimberly Boutique on Rittenhouse Square and, eventually, his own home, gift and baby boutique, JimmyStyle – all the while doling out hard-hitting advice as a stylist on nationally-syndicated shows like “The Look for Less,” “The Makeover Story” and “Ambush Makeover.”

In addition to his regular fashion segments on Good Day Philadelphia, he has contributed style advice to PhillyMag.com and, soon, the MRPORTER.com website. His knack for spotting trends – and being able to adapt them for everyday people – has earned him impressive accolades. “Philadelphia Style” named him their Man of Style in 2008, and in September 2010, “Philadelphia Weekly” selected him as one of “Nine Local (and Stylish!) People to Follow on Twitter.” Last year, Ruelala recognized him as a tastemaker with a flawless sense of style, and profiled him in April on their site. And in the fall of this year, the organizers of Philadelphia Fashion Week honored Jimmy as a member of the city’s Fashion Elite at a black-tie affair.

And although he has had a flare for fashion since he was a youngster with a collection of silk shirts, it wasn’t always his day job. Inspired by his time in AmeriCorps, he moved to Philadelphia 12 years ago to work in non-profits, and spent time with City Year Greater Philadelphia and MANNA. Before that, he worked in Louisiana and did his college internship in the Clinton White House. (Yes, he knew that intern.)

In his “spare” time, Jimmy volunteers with the American Heart Association and is a member of the Philadelphia Gay Tourism Caucus – the group behind the rainbow street signs in the Gayborhood, a branding initiative that garnered national attention.